In recent years, blogs and social media monitoring have become a fundamental part of the press office operation and many PR agencies’ bread and butter services. As social networking has matured, companies need to engage proactively to ensure their brands are effectively supported. Traditional media such as magazines, newspapers and TV channels have increasing numbers [...]

Perhaps, you have also stumbled across one of the many articles professing how to ‘double your sales’ with Twitter or Facebook and maybe feel you have missed the boat with your own marketing? But, it’s actually worth asking the question as to whether marketing through social media actually works in the first place, and, if [...]

Social Media Marketing is marketing through social media networks and online communities. Social Media networks generally attract a lot of users. They are online platforms where users share thoughts, discuss ideas and interact with each other on a variety of subjects. Social Media is a meeting of minds where everything is user-generated. The user gains [...]